There’s a groundswell of utilities across the U.S. pursuing decarbonization targets. Seventeen large investor-owned utilities have now pledged to reach 100% clean electricity or net-zero emissions, on timelines of 30, 20, and even just 15 years from now. While this clean energy transformation is essential in the fight against climate change, it also represents an unprecedented challenge to the energy industry. Utilities are fundamentally shifting their business models, changing the nature of energy generation, storage, and delivery, and they’re on a deadline. Simply put, we’re embarking on what Deloitte recently called “an energy transition like no other.” To be successful in the shift to a clean energy future, utility leaders need to be resourceful, taking an all-hands-on-deck approach and using every tool in their toolbox to its fullest extent in order to reach these ambitious targets. One such tool is the voluntary renewable energy market, which has growing potential to help utilities decarbonize faster, and to do it in partnership with their customers.